Why You Need Top Trick

What you say is key. How you say it is crucial, too.

Do you understand who your customer is? And do you know what they want?

Communicating who you are and what you do is not as easy as it may seem. Nor is sometimes holding your tongue and choosing which out of your tricks you place centre stage.

Promotion can be a full-time job in itself. That does not mean you should or can neglect it.

I do not believe in handing over the reins long term to any agency or individual unless you, the founder, the epicentre of the ideas fountain, the maker, the investor, the emotional connection, is also involved. Who has the passion you have?

However, you may not feel you know how.

I am going to help. As well as offering you consultancy options, I can be on hand to give you the inside track; there will be fact sheets to download; several how-to videos, webinars to join, and of course physical and virtual courses, too.

Let's get started

In summary

Top Trick is here to

  • advise you how to create a PR plan that works and is specific to you alone
  • help with your personal PR
  • reinvigorate your firm's communications strategy
  • teach you how to secure Press coverage
  • get you talking to the right audience by making you a sharper storyteller and communicator
  • offer calm, conscientious and thorough advice through crisis communications
  • aid you through complex corporate transitions
  • use a black book full of contacts to connect you to the right people and teams
  • to give YOU the opportunity to learn how to do your own promotion via courses, sheets, videos and webinars
I like this

Contacting journalists is terrifying. You spend most of your time dreaming up content in the hope it'll be a get out of jail free card, and still you do not feel anyone quite knows how good you are at something.

PR is not just press. It is not just a social media strategy, or being clever on your Instagram with reckless abandon. It is everything: how you seem, how you sound, how you look, what you say, what you choose not to say, where you go and what you do. Making one fantastic reel will not lead to endless sales. You need to maintain that, and for it, you need to think about your overall PR.